In September 2025, London-based Nothing Inc. announced to spin off its subsidiary CMF as an independent brand and made India its home base.It had formed strategic arrangements with Optiemus Group to assemble both the Not…

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}Quick summary – click for full detailsConcise summary of key highlightsNothing’s CMF turns Indian brand; OEM Optiemus Group to become majority shareholderIn one lineIndia’s Optiemus Group becomes the majority stakeholder in Nothing’s CMF, transforming it into a homegrown Indian smartphone brand.Key points• Optiemus Becomes Majority StakeholderOriginal Equipment Manufacturer Optiemus Group is deepening its partnership with Nothing Inc. by acquiring a majority stake of around 51 per cent in CMF.• Building Local R&D CapabilitiesOptiemus plans to develop CMF as India’s first end-to-end smartphone R&D capability, supported by Nothing’s expertise across six core engineering areas.• Nothing Retains Minority StakeNothing Inc. will continue as a minority stakeholder, providing crucial hand-holding support and its proprietary Nothing OS software for future CMF devices.• Global Ambitions for Indian BrandThe partnership aims to design and engineer smartphones locally to cater to the Indian market while scaling up for global distribution.Key statistics51 per centExpected majority stake acquisitionSeptember 2025Announcement date of CMF spinoff2026Skipped product launch year2014Historical milestone year for MicromaxProcessed with AI. Reviewed by DH Digital Team.Though CMF grew steadily, the acute Dynamic Random Access Memory (DRAM) and flash storage supply-crunch induced inflation affected the company’s profit, and it was forced to skip the CMF Phone 3 Pro launch in 2026. But it continued with earphones and watches.Google unveils Googlebook PC with Qualcomm Snapdragon X Elite siliconNow, Original Equipment Manufacturer (OEM) Optiemus is deepening the partnership with Nothing Inc. by becoming the majority stakeholder of CMF, making it an Indian smartphone brand.Carl Pei, Co-founder of Nothing Inc.”India has everything needed to become a global technology powerhouse – extraordinary engineering talent, a huge consumer market, increasingly strong manufacturing capabilities, and a government that has consistently supported the growth of India’s electronics and manufacturing ecosystem. That foundation now allows us to take the next step: building India’s first full-stack smartphone R&D capability through CMF. We have already proven at Nothing that an independent brand can build its own design, software and engineering capabilities, create a global brand and ship millions of products around the world. Now we want to bring that blueprint to India through CMF, together with Optiemus, and build it here, for the world,” said Carl Pei, co-founder & CEO, Nothing Inc.Going forward, Nothing Inc. will continue as a minority stakeholder and also offer hand-holding to Optiemus to turn CMF into a global Indian smartphone brand.Carl Pei-owned entity will help Optiemus expand Research & Development (R&D) in six core areas– industrial design, mechanical design, camera engineering, software engineering, connectivity engineering and component engineering.It will help in developing the phone’s look, form, and materials from concept through to the final product. Also, help with device’s structure, materials, thermal systems, components and overall hardware architecture.CMF-Optiemus brand.“Optiemus has always believed that India’s opportunity is not just to manufacture for the world, but to build the technology, capabilities and brands that can compete with the world. Mobile Phone Manufacturing Scheme (MPMS), introduced by MeitY, is an important step in turning that ambition into reality, supporting the development of R&D, IP, design and advanced manufacturing capabilities in India, while driving greater value addition within the country. This is an important part of our Hon’ble Prime Minister’s vision for a stronger, more self-reliant India that can build for the world,” said Ashok Gupta, Executive Chairman of Optiemus.”Nothing has already shown what this looks like in practice – building its own design, software and engineering capabilities from scratch, and turning that into a genuine global brand shipping millions of products. CMF is uniquely placed to bring that same blueprint to India, backed by Optiemus’s manufacturing expertise and a policy environment that is increasingly enabling R&D and innovation at scale. We are proud to build that capability with CMF and Nothing, from the ground up,” Gupta added.Nothing Inc. will also help with building a network with component suppliers to develop, test and optimise key components used in CMF products. It will also help with designing and tuning the phone’s antennas, radio systems and network performance.And, CMF devices will run on the company’s propreitary Android-based Nothing OS software.Optiemus plans to develop CMF as India’s first end-to-end smartphone R&D capability, designed and engineered to cater just for the local market, but globally. CMF has a good presence in Europe, and now that Nothing is growing big in the US, CMF has potential to gain good traction in America.There is no official word on how much Optiemus is investing in CMF, but it is said to be taking a majority stake of around 51 per cent.In a related development, audio accessory makers Boltt and Mivi too have announced their entry in the smartphone segment. Many hope that the new Indian brands will be able to sustain the business longer than Micromax, which had the potential to become big brand. It had even overthroned Samsung as India’s numero uno smartphone brand in 2014, but faltered within a five years of its inception due to structural and strategic missteps.Google Pixel Watch 5 Review: Exceptional smart fitness companion for Android usersGet the latest news on new launches, gadget reviews, apps, cybersecurity, and more on personal technology only on DH Tech.

Source: Deccan Herald