Counterfeiters are getting better at replicating brands’ marks and passing off dupes, known as “superfakes,” as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods.
Counterfeiters are getting better at replicating brands’ marks and passing off dupes, known as “superfakes,” as genuine items. A startup called Veritas wants to tackle the problem with its own chip that verifies goods.
Source: TechCrunch
🔑 Key Takeaways
- Wire dispatch directly ingested from TechCrunch.
- Published at Fri, 16 Oct 2026 14:00.
- Source URL: https://techcrunch.com/2026/10/16/veritas-is-building-a-chip-to-verify-luxury-goods/