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October 9, 2026 9:30 pm
“Trust, not features, is the real deficit”: VMware tries to appease SMBs

Broadcom admits it put “too big a focus on VCF.”

For many small-to-medium-sized businesses (SMBs), VMware has become too expensive.
Broadcom’s acquisition of the virtualization firm brought the end of perpetual license sales and the arrival of pricey, stacked, subscription-based bundles that priced out many SMBs.
The most obvious is VMware Cloud Foundation (VCF), VMware’s flagship private cloud bundle that has been Broadcom’s primary focus since taking over VMware. Many SMBs find that VCF is unaffordable and stuffed with unnecessary offerings. However, numerous customers have reported online that VMware sales representatives have still pushed them toward VCF, with some claiming that sales reps have told them that the lower-priced edition of VMware’s virtualization platform, vSphere Standard, was no longer available.Read full article
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Source: Ars Technica

🔑 Key Takeaways

  • Wire dispatch directly ingested from Ars Technica - All content.
  • Published at Fri, 04 Sep 2026 17:35.
  • Source URL: https://arstechnica.com/information-technology/2026/09/trust-not-features-is-the-real-deficit-vmware-tries-to-appease-smbs/