Everyone expected Yash’s Toxic: A Fairy Tale for Grown-Ups to redefine Indian cinema, and while it’s certainly making headlines, it’s for all the wrong reasons. Brutal word-of-mouth has completely tanked its hype, …

Everyone expected Yash’s Toxic: A Fairy Tale for Grown-Ups to redefine Indian cinema, and while it’s certainly making headlines, it’s for all the wrong reasons. Brutal word-of-mouth has completely tanked its hype, hampering both its theatrical run and streaming potential.The makers reportedly turned down a massive Rs 180 crore pre-release OTT offer, confident they could command a much higher price after a hit theatrical run. The makers relied heavily on the star power of “Rocking Star” Yash following the success of the KGF franchise, expecting that it should fetch them between Rs 250 and 300 crore based on projected box office returns.’Don’t take it to heart’: How Yash reacted to ‘Toxic’ setbackKVN to release trimmed English version of Yash’s ‘Toxic’ in Indian theatres this FridayUnfortunately, KVN Productions’ gamble completely backfired after Toxic: A Fairy Tale for Grown-Ups underperformed at the box office. The movie did open to a decent start, but brutal reviews and terrible word-of-mouth killed its momentum, causing ticket sales to plunge in every language. As theater seats sat empty, streaming platforms quickly slashed their offers, leaving the film’s entire non-theatrical deal in limbo.According to trade experts, this price drop points to a fundamental change in how OTT platforms do business with big-ticket Indian releases. Streaming rights used to serve as a risk-free safety cushion, guaranteeing producers a massive payout before release and rewarding them for box-office failures.’I stand with you for attempting this daring experiment’: Rishab Shetty defends Yash’s ‘Toxic’ amid criticism’Genuinely tried something out of
box, it takes guts’: Kiccha Sudeep defends Yash for ‘Toxic’Toxic, Dhurandhar, Animal…: When filmmakers use music to transform screen violence into spectacleNow that OTT buyers link deal valuations straight to its theatrical collection, releasing a film without an OTT contract seems to be a massive risk. A weak theatrical run completely strips producers of leverage when they finally sit down at the negotiating table.Meanwhile, reports further suggest the team behind Toxic: A Fairy Tale for Grown-Ups is currently considering a fresh edit tailored for home viewing in an attempt to re-engage buyers and recover lost ground before finalizing any digital partnership.

Source: Deccan Herald