Trailers are typically the lifeline of a movie’s promotional campaign, driving early engagement and raising curiosity among audiences. Breaking away from this traditional style, the team behind Nani’s The Paradise ha…

Trailers are typically the lifeline of a movie’s promotional campaign, driving early engagement and raising curiosity among audiences. Breaking away from this traditional style, the team behind Nani’s The Paradise has opted for a bold strategy.They have announced that there will be no official trailer, just a direct release in cinemas on September 24. This decision has raised many eyebrows, especially among trade experts, sparking massive debate about whether this approach will work in favour or not. Meanwhile, some said that this decision was taken after a careful discussion and is the bold answer to safeguarding the raw cinematic experience of The Paradise.Addressing the media, Nani set the record straight on their unconventional choice, explaining that skipping the trailer wasn’t about taking their audience for granted.Nani confirms there will be NO TRAILER for #TheParadise Probably the most hyped film after #Kabali to hit theatres WITHOUT a trailer.Straight into the world of Paradise! pic.twitter.com/W1exSJJ7ec— The Telugu Daily (@TheTeluguDaily_) September 11, 2026

Instead, with post-production deadlines looming, the team chose to channel all their time and energy into finalizing the movie itself. “If you ask whether the trailer or the movie is more important at this point… under unavoidable circumstances, even though I personally don’t like it and really want to cut a good trailer, the entire team collectively made a decision.There will be no trailer for Paradise,” said Nani.’The Paradise’ Update: Sonali Kulkarni’s role described as ‘Shivagami of today’s times”Deadpool’ star Ryan Reynolds in talks to be part of Nani’s ‘The Paradise’With final post-production work underway, Nani explained that pulling director Srikanth Odela and music director Anirudh Ravichander away from the final output to edit a 2-minute promotional cut would compromise the film’s visual and technical quality.Following up their 2023 blockbuster Dasara, director Srikanth Odela and Nani have joined hands once more with The Paradise, a prestigious project designed to deliver high-stakes intensity backed by genuine heart beneath all the action.Adding to his unconventional approach, Nani also refused to label The Paradise as a “Pan-India” movie, despite its release in eight languages including Hindi, Spanish and English.“We don’t want to call #TheParadise a PAN INDIA FILM.Telugu is only our PRIMARY TARGET.”- #Nani pic.twitter.com/sWAL5do2Y2— Rangasthalam (@RangasthalamIN) September 11, 2026

“Telugu is definitely our prime target,” Nani said, saying that the team prefers to focus on local authenticity first and let international and national audiences discover the content organically.By choosing not to reveal key plot points through a trailer, Nani and Srikanth Odela are placing full trust in their story, leaving fans to experience the full impact of The Paradise directly inside the cinema hall on September 24.

Source: Deccan Herald